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~ About ~

The White Planet consisting of a short movie and a series of photographs and sculpture. The film and photographs show and explain the process of artistic work which is embodied in the sculpture. This work was first exhibited from April 2 - 13, 2014, in Progress Gallery in Belgrade. The OneEssentials exhibited the art work parallel with the design, but in two different floors of the gallery, pointing to their common importance, as well as their mutual difference.

The artwork White Planet was based on the Golden Hands story which was written by Milos Ilic and Stevan Todorovic shortly before. The story talks about an immeasurable potential of a man, symbolically illustrated through art creation. The surface of White Planet i.e. white desert is still intact, such as a white paper which has yet to be filled with ideas. In the endless, white space, two men find a lump and start to chisel it. The lump becomes a pillar, the first properly solid object in the desert. At the moment of the pillar completion it turns into a gold as well as a dust on the hands of its creators. The emergence of gold symbolizes a new value creation, while the golden hands of artists symbolize a human creative ability.

In addition to the universal message, the White Planet project is promotional for its authors, because it defines the very concept of the OneEssentials. The name OneEssentials consists of two words: One and Essentials. The film shows the symbol One creation, because the gold pillar has the shape of the Roman numeral one. The One symbolizes a unification of art and design in a one whole and the word essentials emphasize the importance of this compound force. On a personal level a chiseling and an ironing of the pillar present for the authors their own creative process of art and design making, and a pillar plating presents an elation upon the completion of a successful work. The very concept of White Planet does not mean a celestial body for them, but the state of full concentrations of a human mind during the artistic process creation. By their own experience, they have found that during the creation it is coming to the point where the outside world seems to disappear and complete surrender at work is achieved; in that state art is created from a quality sketch to the final. The final part plating says that the effort is worthwhile in whatever field, so the primary role of this work is to motivate and inspire. From Dust to Gold - the OneEssentials slogan, brought from the White Planet message, optimistically sends the message that a hard work could make something from nothing, i.e. that a man can get from the bottom to the top! At the end, the important message is that the creative synergy, hardened with a real friendship does miracles, or that people together can push the limits of personal knowledge and power. As a promotional work, the White Planet is just a spark of announcements of new ideas realization.